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HOW TO RUN A CORRECT A/B TEST?

  • Same time
  • Same app
  • Similarly sized audiences (50/50% traffic)
  • DAU ≥ 5.000 users
    • (otherwise, traffic between networks will be blurred, and eCPM will not be calculated)
  • If you do not trust some new mediation platform, then:
    • run an A/B test on your mid-size app (not the top one)
    • at first, assign 20% of traffic to the new platform

DON`T AFRAID TO RUN TESTS

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